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A great marketing campaign will help you reach the right people and set your business up for success. It gets them talking about you and what you have to offer, makes you recognizable in your community, and helps you establish credibility and trust. Marketing that lacks intention, though, can do the opposite. Here we’ve compiled 7 common mistakes we see people make in marketing so you can be aware of how to spot them and avoid them!
Try to take a moment to really think about each one. You might not be making any in your current campaign, but you just might find that something sounds familiar! If you realize that you might tick one of these boxes, don’t worry. Most can be avoided with a little time and strategic planning, and we can help!
Not Having a Clear Focus You want to market your business, you know people need your product or service, and you want to reach the right people. Great! Now it’s time to zero in on the specifics so you can identify your audience. First off, who are you? What Industry are you in? What are you selling? Why do people need your service? You need to develop a clear picture of who you are and why you do what you do. This helps prevent shouting to the masses and instead allows you to speak directly to a niche audience that is more likely to follow through with you.
Not having a Plan Planning is everything! What are your goals as a business? Where do you want to be in 5 years? Without a plan, you’ve got no direction. We’ll help you create a comprehensive strategy that evolves as your business does. We’ll look at what has and hasn’t worked in the past, and what we can do in the future to get you the results you’re looking for.
Neglecting your Website What’s the first thing you do when you want to learn more about a business in your area? Search it online! Most people will do some level of research before they ever visit in person. With a great website, you’ll be able to communicate exactly what you offer, showcase projects you’ve been working on, and direct people on how to get in contact with you. When you have a site in place, you can start implementing strategies like SEO (Search Engine Optimization) to help boost your visibility on search engines. Using keywords and phrases that are commonly used by consumers on search engines such as Google, we’ll help you drive more traffic to your website and get you a higher ranking!
Avoiding Social Media Maybe Facebook, Instagram, and all the other apps are just too much for you. That’s okay, you don’t have to be an expert! The fact is though, many people have turned toward social media to access information and connect with others. We’d love to help you understand how people are using these apps and how implementing one or two into your strategy could help your business grow.
Marketing without a USP A USP (Unique Selling Proposition) sets you apart! Take some time to really think about what it is about your product or service that is different from all the others. What are you doing that no one else is? What are you able to offer that no one else can? Without this vital aspect of your business, your message is likely to get lost in the crowd. With so much content in the digital space, you have to be able to stand out amongst the rest!
Not Reaching or Forgetting Repeat Customers Being able to bring a customer back time and again is essential. There are fewer hurdles to overcome with someone who has already given you their business and, more importantly, their trust. If you’re able to use as many resources for repeat clients as you are for new clients, you’ll be set up to maintain great relationships that will sustain your business as it grows.
Focusing too much on one aspect vs. an overall strategy You’ve put all your time into creating the perfect Instagram feed for your business, but why isn’t it working? A beautiful, cohesive feed is a great way to develop brand recognition, but it’s just one piece of the puzzle. Your website, ad campaigns, social posts, and branding aren’t all separate things. Each one works together to support the other! Does that mean you have to do every marketing tactic in the book? Not at all! Everyone’s strategy will look different depending on their business needs. Maybe you already have a really strong website but your Facebook page is lacking. Maybe you’re an expert at posting but have never run an ad campaign before. These are all things we’ll examine when we talk about what will work best for you and your business.
In a sea of information about what you should do to market your business, it’s hard to decipher what is really the best strategy. The truth is, that everyone’s path will look different depending on their business. Your audience, the product or service you offer, and your goals for your business will all play into the route you choose to take. We hope this list of what not to do helps to get you thinking about the areas in your current strategy that need some work.
At Manski Media, we love getting to know our clients and their individual needs. Each one is truly unique and it’s always a fun journey uncovering what truly sets each business apart from its competitors. We’d love to help you weed out what’s not working and help you implement some new techniques that will.
Call us for a free consultation and let’s get talking!
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