HOW OUR SERVICE WORKS
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WE GET TO KNOW OUR CLIENTS
The very first thing we do with any new client is take the time to understand the ins and outs of your company, industry, goals, brand, personality, and more. Having this type of relationship up front helps us develop a comprehensive social media strategy that is right for your company's individual needs. Our on-boarding process also gives us the ability to really get to know our clients so that we can let their personalities come out for all of their followers to see.
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WE FOCUS ON WHAT WILL BE EFFECTIVE
Not every company needs to or should be implementing the same social media strategy as everyone else. For some companies they only need to focus on one platform like Facebook, Instagram or LinkedIn, while others need to be on multiple platforms. It all depends on who you're trying to reach and what is being sold. We will never sell a client service that won't be beneficial for them, and when there are options that may have more benefits than others we will always go over these options clearly. A cornerstone of our company's values is right-fitting every customer with the proper service.
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ORGANIC CONTENT COMBINED WITH EFFECTIVE ADS
Often overlooked by many small businesses is organic following and engagement on social media. This is a shame because this can be just as effective as paid advertising on social media. When combined with a strong ad campaign and tracking system, the results are amazing! Just getting people to like what you like, talk about what you're talking about, and like you and what your company is about is more important than many think. Why? So that you're in their feeds constantly, and are able to build a relationship, brand loyalty, keep top of mind, and so much more.
MEASURING RESULTS
IMPRESSIONS
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When trying to figure out if the right content is being produced for your company, this is the first metric to track. If your content isn't relevant to your followers then the Social Media Artificial Intelligence Algorithms (A.I.) simply won't show it to people and you will have a low number of impressions. This is why knowing what, when, why and how to create and post content is critical. Our team is constantly staying up-to-date on our the latest trends, styles, algorithm changes, and everything needed to properly get your company seen by as many people as possible.
ENGAGEMENT
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While impressions are determined by the A.I. showing content to individuals, engagement is when those individuals stop and take the time to interact with your post. In other words, people actually like it or respond to it. This is one of the most important metrics for determining how effective your social media marketing strategy is. If your impressions are good but your engagement is poor, then there is a disconnect from your clients that needs to be figured out. We at Manski Media are constantly monitoring what types of content your followers like and engage with and are always adjusting what is being posted to get the maximum amount of engagement.
FOLLOWERS
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The more people who follow your page, the more effective each individual post will be. This can be one of the trickier metrics to grow as a business, especially with some of the more recent changes to the A.I. for businesses. Using a combination of creative content, proper business practices, and strategically targeted ads, we are able to keep a steady flow of new followers to your page. The more people who follow your page, the greater chance of them using your service or buying your products on a more regular basis.